Posts Tagged With "wear testing"
Wednesday, February 02, 2011
THE SCIENCE OF SUPIMA: Why Supima is an essential ingredient to the best T-shirts
By Greg Wang
NEW YORK—It’s the cotton of choice for companies as selective—and varied—as Agave, Lane Bryant, Bodas, three dots, Brooks Brothers, Splendid, and Michael Stars.
Why do the best T-shirts and other cotton knits always seem to be made of Supima?
It’s true that Supima is especially sought out by for […] Continue reading
Tuesday, January 04, 2011
THE SCIENCE OF SUPIMA: Why Supima feels softer
By Greg Wang
NEW YORK—How can one kind of cotton feel softer than another?
Lots of cotton fabrics feel soft when you first buy them. Few remain that way.
Over time, the collar of a favorite shirt may start to feel stiff and uncomfortable. Or that set of expensive sheets stops feeling quite […] Continue reading
Monday, December 20, 2010
THE SCIENCE OF SUPIMA: Why you sleep better in sheets made from Supima
By Greg Wang
NEW YORK—Why do sheets from Supima feel so much more luxurious than sheets made from ordinary cotton?
Why do they seem softer?
Silkier?
Why do they keep those properties through repeated machines washings?
Consumers have been led to think it’s the thread count or the manufacturer’s machinery that makes one […] Continue reading
Sunday, May 16, 2010
THE SCIENCE OF SUPIMA: Wear testing—and why Supima doesn’t behave like ordinary cotton
By Greg Wang
NEW YORK—Sometimes we can’t really explain why a particular shirt . . . or set of sheets . . . or pair of jeans makes us feel so good.
And sometimes we can.
Last year, Supima commissioned an independent textile technology laboratory to see how Supima stacked up against other […] Continue reading
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