Posts Tagged With "the science of Supima"
Tuesday, January 04, 2011
THE SCIENCE OF SUPIMA: Why Supima feels softer
By Nancy Boyd
NEW YORK—How can one kind of cotton feel softer than another?
Lots of cotton fabrics feel soft when you first buy them. Few remain that way.
Over time, the collar of a favorite shirt may start to feel stiff and uncomfortable. Or that set of expensive sheets stops feeling quite […] Continue reading
Monday, December 20, 2010
THE SCIENCE OF SUPIMA: Why you sleep better in sheets made from Supima
By Nancy Boyd
NEW YORK—Why do sheets from Supima feel so much more luxurious than sheets made from ordinary cotton?
Why do they seem softer?
Silkier?
Why do they keep those properties through repeated machines washings?
Consumers have been led to think it’s the thread count or the manufacturer’s machinery that makes one […] Continue reading
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