Posts Tagged With "science of Supima"
Wednesday, February 02, 2011
THE SCIENCE OF SUPIMA: Why Supima is an essential ingredient to the best T-shirts
By Greg Wang
NEW YORK—It’s the cotton of choice for companies as selective—and varied—as Agave, Lane Bryant, Bodas, three dots, Brooks Brothers, Splendid, and Michael Stars.
Why do the best T-shirts and other cotton knits always seem to be made of Supima?
It’s true that Supima is especially sought out by for […] Continue reading
Monday, January 10, 2011
THE SCIENCE OF SUPIMA: Performance versus appearance
By Greg Wang
NEW YORK—Supima’s superiority in performance has been proven repeatedly—most recently in state-of-the-art wear-testing and exhaustive comparison studies conducted by the world-renowned textile technology expert Yehia Elmogahzy Ph.D., Professor of Fiber and Polymer Engineering at Auburn University, who substantiated Supima’s structural superiority—all the way down to the molecular level.
But […] Continue reading
Sunday, May 16, 2010
THE SCIENCE OF SUPIMA: Wear testing—and why Supima doesn’t behave like ordinary cotton
By Greg Wang
NEW YORK—Sometimes we can’t really explain why a particular shirt . . . or set of sheets . . . or pair of jeans makes us feel so good.
And sometimes we can.
Last year, Supima commissioned an independent textile technology laboratory to see how Supima stacked up against other […] Continue reading
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