Posts Tagged With "pop-up"
Thursday, May 06, 2010
ONE FOR THE BOOKS: Supima stunt makes PR Week ‘Book of Lists’
By Greg Wang
NEW YORK—It’s gone, but it’s not forgotten.
The cotton field that sprang up overnight in downtown Manhattan—coinciding with the opening of Supima’s pop-up store in SoHo—went into PR Week’s Book of Lists as one of that year’s “10 PR Stunts That […] Continue reading
Friday, July 03, 2009
BODAS AND SUPIMA: The admiration is mutual
By Greg Wang
LONDON—Yes, we enjoy their online site too.
And, yes, we love all our licensees.
But when we got this paper catalog in the mail from licensee Bodas last week, it was like getting […] Continue reading
Friday, December 19, 2008
POP-UPS, PREFAB, AND PUBLISHING: The year that Supima changed the paradigm of marketing luxury fiber
By CeCe Shelburne
PHOENIX — It’s been quite a year.
If you’ve been anywhere near Women’s Wear Daily, the New York Times’ T Magazine, the Internet’s top fashion blogs, YouTube, or websites like Elle.com, then you’ve been hearing plenty about Supima during the last 12 months.
At a time when textiles, […] Continue reading
Thursday, May 01, 2008
Look who’s coming to the Supima store: DRIFTER!
By CeCe Shelburne
NEW YORK — The very first thing you see when you log on to the Drifter.com is not its “Best When Worn” tagline, or its groovy Goth skull logo or all the press photos of bands wearing Drifter T-shirts.
It’s an […] Continue reading
Friday, April 04, 2008
AT THE SUPIMA STORE: The ‘Painting T-shirts’ Event
By CeCe Shelburne
NEW YORK — The Supima pop-up store scored another successful event.
Droves of shoppers and brand-new fans of Supima turned out for the Supima store’s free “Paint the T-shirt” event, held here yesterday, April 3, from noon to 7 p.m.
Promoted heavily by local and national fashion Web sites (including […] Continue reading
Thursday, March 27, 2008
SUPIMA IN THE NEWS: Elle.com
By CeCe Shelburne
NEW YORK — The Supima pop-up store, which opened here in SoHo on March 14, made the fashion news again when Elle.com ran a feature on the store, Supima’s surprise cotton field promotion, and the gorgeous magalog produced to promote the pop-up. […] Continue reading
Saturday, March 15, 2008
FIELD OF DREAMS: Supima plants its cotton in SoHo
By CeCe Shelburne
NEW YORK — It takes a lot to make a New Yorker look twice, but Supima pulled it off—with shock value to spare—when it “planted” a cotton field here overnight and turned a downtown parking lot into one of Manhattan’s most-photographed […] Continue reading
Tuesday, March 04, 2008
Look who’s coming to the Supima store: RETRO SPORT!
By CeCe Shelburne
NEW YORK — Don’t you have a favorite old T-shirt? Maybe one with your college or team logo? One that you still love to wear even if that logo is looking a little beat-up by now? One that makes you think of hundreds of good times? One that’s the softest, […] Continue reading
Sunday, March 02, 2008
Look who’s coming to the Supima store: AGAVE!
By CeCe Shelburne
NEW YORK — Californian Jeff Shafer admits he is obsessed with fabrics.
And that’s why he’s used Supima almost from the start.
Soon after founding Agave in 2002, Shafer took the market for men’s premium jeans by storm, getting the kind […] Continue reading
Sunday, March 02, 2008
Look who’s coming to the Supima store: AG ADRIANO GOLDSCHMIED!
By CeCe Shelburne
NEW YORK — It took a collaboration between two legends in the denim business to get this label going.
Back in 2000, denim design guru Adriano Goldschmied co-founded this line with Yul Ku of California-based Koos Manufacturing.
A second-generation jeans maker, […] Continue reading
Thursday, February 28, 2008
Look who’s coming to the Supima store: WAMSUTTA!
By CeCe Shelburne
NEW YORK — When Wamsutta, a label with a very long and very distinguished history in the home furnishings industry, wanted to take its already impeccable reputation for quality up another notch, what could it do?
Use more Supima cotton, […] Continue reading
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