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Posts Tagged With "T-shirts"

Monday, July 19, 2010

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SUPIMA IN THE NEWS: T-shirts in WSJ

By Nancy Boyd

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NEW YORK—Want a man’s T-shirt that feels great and wears well?

Head to the Supima Collection at Bloomingdale’s.

That’s what many readers of last week’s Wall Street Journal online fashion column will be doing.

When a reader queried “Where […] Continue reading


Tuesday, June 22, 2010

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SUPIMA STYLE: Generation Love

By Nancy Boyd

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NEW YORK—They’ve made it onto all the best fashion blogs. Including Vogue.com and Seventeen.

They’ve been touted by celebs like Kelly Ripa and seen on Cameron Diaz. Plus being featured in Nylon Magazine.

And now they’re sold in Stanley […] Continue reading


Tuesday, April 27, 2010

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HERE’S WHAT THE COMPETITION IS SAYING: All about the Supima Collection at Bloomie’s

By Nancy Boyd


Monday, February 22, 2010

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SUCCESS WITH SUPIMA: Robin Tomas in the news

By Nancy Boyd

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NEW YORK—The Philippine fashion press can’t stop writing about hometown hero Robin Tomas.

Most recently, Christine Dychiao ran a lengthy Q&A with the winner of Supima’s recent competition to reinvent the men’s T-shirt. (Tomas’ winning design will be sold alongside […] Continue reading


Wednesday, February 03, 2010

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SUPIMA IN THE NEWS: Nylon Magazine

By Nancy Boyd

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NEW YORK—In the world, it’s hard to keep a good thing under wraps.

Which is why the Supima Collection of unisex T-shirts and tops that recently launched at Bloomingdale’s is already starting to see its way into print.

Here, from the […] Continue reading


Thursday, January 28, 2010

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SUPIMA IN THE NEWS: The Collection on Antenna

By Nancy Boyd

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NEW YORK—Sure, the finals of the Supima Design Competition are still generating plenty of press.

But so is the Supima Collection that launched at Bloomingdale’s last month.

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Here, for example, is what […] Continue reading


Sunday, January 03, 2010

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THE SUPIMA COLLECTION: See it for yourself!

By Nancy Boyd


Friday, November 27, 2009

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SUPIMA IS EVERYWHERE! Supima ad debuts on retailing’s biggest day

By Nancy Boyd

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NEW YORK—It debuted today, Black Friday, on the TV screens in the back of taxis all over New York City.

On the most hectic and competitive shopping day of the entire year, Supima pointed potential customers toward its new unisex collection of […] Continue reading


Wednesday, September 23, 2009

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INTRODUCING SUPIMA APPAREL: A sneak peek at what you’ll be seeing in Bloomie’s

By Buxton Midyette


Saturday, August 01, 2009

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MOLLYANNA MATERNITY: Bold! Sassy! Supima!

By Nancy Boyd

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ATLANTA—The company slogan?

“Bold. Sassy. Preggo.”

Until Supima licensee MollyAnna started making maternity T-shirts, baby tees, onesies, and diaper bags, the maternity market was much in need of a little levity.

And a lot of fashion.

So Molly Britt, inspired by her […] Continue reading


Saturday, July 18, 2009

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AGAVE GETS LUCKY! Just look at the August issue

By Nancy Boyd

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NEW YORK — It wasn’t enough that Agave snagged the sole shirted cover of Men’s Health magazine in July.

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Now Agave’s got a page in this month’s issue of Lucky magazine.

Which, as […] Continue reading


Monday, June 15, 2009

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UNIQLO AND SUPIMA: Great fashion, great value, great partnership

By Nancy Boyd

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NEW YORK—After checking out the Uniqlo website and admiring its latest Stylebooks, we proudly noted how prominently Uniqlo displayed a picture of a snowy Supima cotton field.

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A few clicks later, we […] Continue reading


Wednesday, April 29, 2009

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MAKES ‘EM FEEL LIKE DANCIN’: Acne underwear made from Supima

By Nancy Boyd

NEW YORK — A couple of years ago, when this Stockholm-based jeans brand first appeared on American shores, we can remember the fuddyduddy denim reporter at a menswear trade fuss about “overcoming . . . its unfortunate name.”

But that particular trade magazine is now out of business.

And […] Continue reading


Tuesday, March 04, 2008

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Look who’s coming to the Supima store: RETRO SPORT!

By Nancy Boyd

NEW YORK — Don’t you have a favorite old T-shirt? Maybe one with your college or team logo? One that you still love to wear even if that logo is looking a little beat-up by now? One that makes you think of hundreds of good times? One that’s the softest, […] Continue reading