Posts Tagged With "PR Week"
Saturday, May 15, 2010
SUPIMA IN THE NEWS: Premium brands in PR Week
By Greg Wang
NEW YORK—It’s whole new game for luxury brands.
And some are playing it better than others.
Recently the trade journal PR Week called out Supima’s example in a story called “Premium brands respond to recession with value message.”
In a […] Continue reading
Thursday, May 06, 2010
ONE FOR THE BOOKS: Supima stunt makes PR Week ‘Book of Lists’
By Greg Wang
NEW YORK—It’s gone, but it’s not forgotten.
The cotton field that sprang up overnight in downtown Manhattan—coinciding with the opening of Supima’s pop-up store in SoHo—went into PR Week’s Book of Lists as one of that year’s “10 PR Stunts That […] Continue reading
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