Posts Tagged With "Jeff Shafer"
Friday, June 04, 2010
BLOGGING WITH AGAVE
By Greg Wang
NEW YORK—It’s hard to keep up with the world of premium denim.
Which is why longtime Supima licensee Agave has started its own blog.
Not only can you keep up with what’s going on at Agave—and they’ve always got a […] Continue reading
Monday, July 20, 2009
SUPIMA AT THE COLLECTIVE
By Greg Wang
NEW YORK — If you haven’t been to see Supima at The Collective, the ENK trade showing currently taking place at the Piers (through 5 p.m. tomorrow), you’re not only missing the chance to check out a Tesla, you may be missing your chance at Tesla T-shirt that will […] Continue reading
Saturday, July 18, 2009
AGAVE GETS LUCKY! Just look at the August issue
By Greg Wang
NEW YORK — It wasn’t enough that Agave snagged the sole shirted cover of Men’s Health magazine in July.
Now Agave’s got a page in this month’s issue of Lucky magazine.
Which, as […] Continue reading
Friday, July 10, 2009
MEN’S HEALTH COVER GUY: Covered in Supima
By CeCe Shelburne
NEW YORK—The July cover of Men’s Health magazine, featuring actor Josh Duhamel in a long-sleeved Agave T-shirt made of Supima, is already generating quite some controversy on the web.
After all, Duhamel skyrocketed to fame by going shirtless on the soap “All […] Continue reading
Saturday, June 06, 2009
AN ELECTRIC EVENT: Agave and Richards sponsor Tesla test drive event
By Greg Wang
GREENWICH, Conn.—Forward-thinking, premium brands tend to appeal to the same kind of forward-thinking, premium customer.
That was theory behind this afternoon’s Tesla’s test drive event, co-sponsored by Agave jeans and Richards (the super-premium specialty store here in Greenwich that’s a sibling store to Mitchells in Westport).
And, of […] Continue reading
Friday, September 19, 2008
SUPIMA IN MEN’S HEALTH MAGAZINE: “In Defense of $300 Jeans”
By CeCe Shelburne
NEW YORK — What makes a pair of jeans worth $300?
According to the October issue of Men’s Health magazine, it’s Supima.
In article headlined “In Defense of $300 Jeans,” featuring an interview with Agave founder Jeff Shafer, here’s what the […] Continue reading
Sunday, March 02, 2008
Look who’s coming to the Supima store: AGAVE!
By CeCe Shelburne
NEW YORK — Californian Jeff Shafer admits he is obsessed with fabrics.
And that’s why he’s used Supima almost from the start.
Soon after founding Agave in 2002, Shafer took the market for men’s premium jeans by storm, getting the kind […] Continue reading
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