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Posts Tagged With "Jeff Shafer"

Friday, June 04, 2010

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BLOGGING WITH AGAVE

By Greg Wang

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NEW YORK—It’s hard to keep up with the world of premium denim.

Which is why longtime Supima licensee Agave has started its own blog.

Not only can you keep up with what’s going on at Agave—and they’ve always got a […] Continue reading


Saturday, July 18, 2009

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AGAVE GETS LUCKY! Just look at the August issue

By Greg Wang

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NEW YORK — It wasn’t enough that Agave snagged the sole shirted cover of Men’s Health magazine in July.

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Now Agave’s got a page in this month’s issue of Lucky magazine.

Which, as […] Continue reading


Friday, July 10, 2009

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MEN’S HEALTH COVER GUY: Covered in Supima

By CeCe Shelburne

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NEW YORK—The July cover of Men’s Health magazine, featuring actor Josh Duhamel in a long-sleeved Agave T-shirt made of Supima, is already generating quite some controversy on the web.

After all, Duhamel skyrocketed to fame by going shirtless on the soap “All […] Continue reading


Friday, September 19, 2008

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SUPIMA IN MEN’S HEALTH MAGAZINE: “In Defense of $300 Jeans”

By CeCe Shelburne

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NEW YORK — What makes a pair of jeans worth $300?

According to the October issue of Men’s Health magazine, it’s Supima.

In article headlined “In Defense of $300 Jeans,” featuring an interview with Agave founder Jeff Shafer, here’s what the […] Continue reading


Sunday, March 02, 2008

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Look who’s coming to the Supima store: AGAVE!

By CeCe Shelburne

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NEW YORK — Californian Jeff Shafer admits he is obsessed with fabrics.

And that’s why he’s used Supima almost from the start.

Soon after founding Agave in 2002, Shafer took the market for men’s premium jeans by storm, getting the kind […] Continue reading


Supima Industry Newsletter - CORRECTION http://conta.cc/cY2A7M via @constantcontact
10:51 Jul 30