Luxury Cotton for Fashion and Home Textiles

Posts Tagged With "Field of Dreams"

Thursday, May 06, 2010

0 Comments

ONE FOR THE BOOKS: Supima stunt makes PR Week ‘Book of Lists’

By Greg Wang

image

NEW YORK—It’s gone, but it’s not forgotten.

The cotton field that sprang up overnight in downtown Manhattan—coinciding with the opening of Supima’s pop-up store in SoHo—went into PR Week’s Book of Lists as one of that year’s “10 PR Stunts That […] Continue reading


Friday, December 19, 2008

0 Comments

POP-UPS, PREFAB, AND PUBLISHING: The year that Supima changed the paradigm of marketing luxury fiber

By CeCe Shelburne

PHOENIX — It’s been quite a year.

If you’ve been anywhere near Women’s Wear Daily, the New York Times’ T Magazine, the Internet’s top fashion blogs, YouTube, or websites like Elle.com, then you’ve been hearing plenty about Supima during the last 12 months.

At a time when textiles, […] Continue reading