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Posts Tagged With "Bloomingdales"

Friday, February 19, 2010

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Episode 5 From The 2010 Supima Design Competition

By Marc Lewkowitz

The Supima Design Competition culminates in a star-studded evening at the New York Times Center. The designers have earned the opportunity to show their collections in front of an audience of New York City’s fashion elite. The judges make their final decision and supermodel Coco Rocha is on hand to […] Continue reading


Thursday, February 18, 2010

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Episode 4 From The 2010 Supima Design Competition

By Marc Lewkowitz

Supima takes over the New York Times Center on the day of the runway show. The designers arrive with their final collections and begin to dress their models in preparation for the competition. But with the show scheduled to start within the hour, one of the designers still has not […] Continue reading


Wednesday, February 17, 2010

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Episode 3 From The 2010 Supima Design Competition

By Marc Lewkowitz

Six finalists have been provided with Supima fabrics and charged with creating four original designs.  Just a week before the runway show, the judges expect to see near finished collections.  To their surprise some designers arrive unprepared.


Tuesday, February 16, 2010

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Episode 2 From The 2010 Supima Design Competition

By Marc Lewkowitz

Supima assembles a panel of prestigious judges to review twelve hopeful fashion designers. Tensions run high as only six will make it to the finals and have the opportunity to show their designs in front of New York’s Fashion elite.


Monday, February 15, 2010

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Supima Launches First of Five Web Episodes From 2010 Design Competition

By Marc Lewkowitz

Why a contest? Why a video series? Why now?

The Whole Thing Started because Supima had something to prove. After more than five decades of successfully supplying the world’s finest cotton to the world’s finest labels, Supima’s status as the “softest” and “strongest” was a given. The fashion world already […] Continue reading


Wednesday, February 03, 2010

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SUPIMA IN THE NEWS: Nylon Magazine

By Nancy Boyd

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NEW YORK—In the world, it’s hard to keep a good thing under wraps.

Which is why the Supima Collection of unisex T-shirts and tops that recently launched at Bloomingdale’s is already starting to see its way into print.

Here, from the […] Continue reading


Saturday, January 30, 2010

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SUPIMA IN SAN FRANCISCO: Come shop the Collection!

By Nancy Boyd


Thursday, January 28, 2010

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SUPIMA IN THE NEWS: The Collection on Antenna

By Nancy Boyd

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NEW YORK—Sure, the finals of the Supima Design Competition are still generating plenty of press.

But so is the Supima Collection that launched at Bloomingdale’s last month.

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Here, for example, is what […] Continue reading


Sunday, January 03, 2010

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THE SUPIMA COLLECTION: See it for yourself!

By Nancy Boyd


Friday, November 27, 2009

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SUPIMA IS EVERYWHERE! Supima ad debuts on retailing’s biggest day

By Nancy Boyd

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NEW YORK—It debuted today, Black Friday, on the TV screens in the back of taxis all over New York City.

On the most hectic and competitive shopping day of the entire year, Supima pointed potential customers toward its new unisex collection of […] Continue reading


Thursday, October 22, 2009

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THE COMPETITION BEGINS: Behind the scenes at yesterday’s open call

By Nancy Boyd

NEW YORK—Supima’s third Competition for Emerging Designers is now well underway.

Here, as documented by Italian photojournalist Giulia Piccari, a look behind the scenes at the dozens of hopefuls who came to yesterday’s Open Call at Bloomingdale’s flagship in Manhattan.


Wednesday, September 23, 2009

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INTRODUCING SUPIMA APPAREL: A sneak peek at what you’ll be seeing in Bloomie’s

By Buxton Midyette