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Posts Tagged With "Agave"

Tuesday, September 20, 2011

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AGAVE AND TESLA: At Daskalos in Walnut Creek

By CeCe Shelburne

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WALNUT CREEK, Calif.—Here at Daskalos, the premiere menswear story in the East Bay, long-time licensee Agave joined with Tesla Motors to give customers a look at Agave’s Fall collection and a test drive of the Tesla Electric […] Continue reading


Monday, August 09, 2010

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SUPIMA IN THE NEWS: Agave wins a big best

By Greg Wang

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NEW YORK—Oversized ambition? Outsized quality?

Usually, those phrases appear in the kind of advertising copy that doesn’t mean anything.

But Agave, a longtime Supima licensee, takes them literally.

This week, it won a call-out from Time Out New York for […] Continue reading


Friday, June 04, 2010

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BLOGGING WITH AGAVE

By Greg Wang

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NEW YORK—It’s hard to keep up with the world of premium denim.

Which is why longtime Supima licensee Agave has started its own blog.

Not only can you keep up with what’s going on at Agave—and they’ve always got a […] Continue reading


Tuesday, April 27, 2010

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Cotton Couture

By Marc Lewkowitz

California Country Magazine just published their May/June issue, and on the cover is a feature story entitled “Cotton Couture”.

The story paints a clear picture of how Supima cotton finds its way from the field to premium fashion in the collection from Agave.

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Monday, April 26, 2010

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SUPIMA IN THE NEWS: Men’s Health

By Greg Wang

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NEW YORK—What makes a favorite T-shirt?

Supima.

Here in a round-up of favorite T-shirts featured in last month’s Men’s Health magazine, shirts from Supima licensees Agave and Three Dots.


Saturday, March 06, 2010

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SUPIMA IN THE NEWS: Agave will be doing even more Supima!

By Greg Wang

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VANCOUVER—Agave is extending its product line.

And it’s going to feature even more Supima.

As reported by Erin Barajas in last week’s Apparel News, Agave owner Jeff Shafer has made an agreement with Vancouver-based JMAX Global Distributors for a sweater […] Continue reading


Monday, July 20, 2009

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SUPIMA AT THE COLLECTIVE

By Greg Wang

NEW YORK — If you haven’t been to see Supima at The Collective, the ENK trade showing currently taking place at the Piers (through 5 p.m. tomorrow), you’re not only missing the chance to check out a Tesla, you may be missing your chance at Tesla T-shirt that will […] Continue reading


Saturday, July 18, 2009

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AGAVE GETS LUCKY! Just look at the August issue

By Greg Wang

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NEW YORK — It wasn’t enough that Agave snagged the sole shirted cover of Men’s Health magazine in July.

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Now Agave’s got a page in this month’s issue of Lucky magazine.

Which, as […] Continue reading


Friday, July 10, 2009

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MEN’S HEALTH COVER GUY: Covered in Supima

By CeCe Shelburne

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NEW YORK—The July cover of Men’s Health magazine, featuring actor Josh Duhamel in a long-sleeved Agave T-shirt made of Supima, is already generating quite some controversy on the web.

After all, Duhamel skyrocketed to fame by going shirtless on the soap “All […] Continue reading


Saturday, June 06, 2009

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AN ELECTRIC EVENT: Agave and Richards sponsor Tesla test drive event

By Greg Wang

GREENWICH, Conn.—Forward-thinking, premium brands tend to appeal to the same kind of forward-thinking, premium customer.

That was theory behind this afternoon’s Tesla’s test drive event, co-sponsored by Agave jeans and Richards (the super-premium specialty store here in Greenwich that’s a sibling store to Mitchells in Westport).

And, of […] Continue reading


Friday, September 19, 2008

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SUPIMA IN MEN’S HEALTH MAGAZINE: “In Defense of $300 Jeans”

By CeCe Shelburne

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NEW YORK — What makes a pair of jeans worth $300?

According to the October issue of Men’s Health magazine, it’s Supima.

In article headlined “In Defense of $300 Jeans,” featuring an interview with Agave founder Jeff Shafer, here’s what the […] Continue reading


Sunday, March 02, 2008

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Look who’s coming to the Supima store: AGAVE!

By CeCe Shelburne

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NEW YORK — Californian Jeff Shafer admits he is obsessed with fabrics.

And that’s why he’s used Supima almost from the start.

Soon after founding Agave in 2002, Shafer took the market for men’s premium jeans by storm, getting the kind […] Continue reading