Monday, June 15, 2009

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UNIQLO AND SUPIMA: Great fashion, great value, great partnership

By Greg Wang

NEW YORK—After checking out the Uniqlo website and admiring its latest Stylebooks, we proudly noted how prominently Uniqlo displayed a picture of a snowy Supima cotton field.

A few clicks later, we were even more impressed to read the details of Uniqlo’s partnerships with prominent mills and how much this volume retailer values quality materials.

Here, for example, is what they have to say about Supima licensee Kaihara on the Uniqlo website:

Kaihara Corporation, based in Fukuyama City, Hiroshima Prefecture, is known within the denim industry as the world’s best thanks to the company’s high quality, highly original denim materials. Kaihara can boast a 50 percent share of the Japanese denim cloth market and the firm also supplies cloth to well known denim manufacturers globally.

The relationship between UNIQLO and Kaihara dates back to 1998 when UNIQLO opened its first ever urban store in Tokyo’s trendy Harajuku area. Kaihara has proved itself to be a strong UNIQLO partner ever since continuing to provide us with high quality denim at surprisingly reasonable prices.

After that, we couldn’t resist stopping by the Uniqlo store here in SoHo, where we were absolutely blown away by the Supima promotions.

As we were leaving the store even the cashier commented about Supima saying that “when you wash it, it just gets softer and softer”.

We couldn’t have said it better ourselves.