Home Textiles | Monday, January 10, 2011

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THE SCIENCE OF SUPIMA: Performance versus appearance

By Nancy Boyd

NEW YORK—Supima’s superiority in performance has been proven repeatedly—most recently in state-of-the-art wear-testing and exhaustive comparison studies conducted by the world-renowned textile technology expert Yehia Elmogahzy Ph.D., Professor of Fiber and Polymer Engineering at Auburn University, who substantiated Supima’s structural superiority—all the way down to the molecular level.

But what if you’re one of those people who’s not after a sturdy, long-lasting wardrobe?

What if you only care about how your clothes look?

Then you should be especially choosy about the kind of cotton that you’re wearing.

Here’s why: From the start, the fibers in Supima cotton absorb dye better than the fibers found in other cottons. So, before your clothes even leave the factory, you’ll notice a substantial difference in the brilliance and integrity of the fabric. (Case in point: Lily Pulitzer, the company that practically wrote the book on brilliantly colored cotton clothes, is a longtime Supima licensee.)

After they leave the factory, your fashions will also hold on to that color longer. That means you don’t ever have to worry about clothes that look dingy. Or dowdy.

Also, fabrics made from Supima are much more resistant to pilling. As well as other crimes of fashion like shrinkage, changing thickness, torquing, and puckering along the seam lines.

Proof?

Seeing how Supima outperformed other fibers on these two tests: