Apparel | Sunday, August 16, 2009
SUPIMA’S NEW AD CAMPAIGN: A look behind the scenes
By Greg Wang
NEW YORK—Curious about the new look and copy for the Supima campaign that launched in today’s T Magazine, the style supplement to The New York Times?
Taglines and copy for the campaign were masterminded by Silicon Valley-based copy pro Kerry Anne Rothe, vice president of Quarry Integrated Communications, and a graduate of the University of Waterloo and Institute of Canadian Advertising whose résumé also includes product marketing management at Waterloo Communications, a stint as marketing specialist at Unitron Industries, and marketing writing for COM DEV International, a specialist in space-based wireless communications products. (To get to know Kerry Anne better, check her contributions to Quarry’s online Idea Exchange.)
As it was with the last two campaigns, photography was by Sinisha Nisevic.
Here, a look behind the scenes at Sinisha’s shoots for the current campaign.
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