Apparel | Tuesday, June 22, 2010
SUPIMA STYLE: Generation Love
By Greg Wang
NEW YORK—They’ve made it onto all the best fashion blogs. Including Vogue.com and Seventeen.
They’ve been touted by celebs like Kelly Ripa and seen on Cameron Diaz. Plus being featured in Nylon Magazine.
And now they’re sold in Stanley Korshak, Barneys, Scoop, and Equinox. Plus Tee-Zone online.
The story behind Generation Love?
Best friends and business partners Roni Hirshberg and Audrey Bressa-Valcourt set out to make the perfect T-shirts.
Which meant a product that would be chic, eco-friendly, and high-quality.
And, naturally, made of fibers like organic Supima.
Plus modal, recycled polyester, and other eco-friendly components.
And they’re all sewn together right here in New York City.
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