Tuesday, May 19, 2009
SUPIMA ON BRAVO: Competition featured in new reality series
By CeCe Shelburne
NEW YORK —— If you’ve tuned into the Bravo TV network lately you’ve probably noticed something familiar in the promos for their next reality series.
It’s the runway segment of Supima’s Competition for Emerging Designers playing in promotional loop for NYC Prep, Bravo’s soon-to-debut series.
The setting is unmistakable: As a voiceover introduces the concept of a show about teenagers who live a fashionable, glamorous life in New York City, a model wearing Astrid Brucker’s hooded black evening gown appears dramatically below the Supima logo and strides down the Gotham Hall runway.
Best of all, the promotions run most often during the middle of Bravo’s “The Fashion Show” hosted by Isaac Mizrahi, to play to the fashion-faithful.
“NYC Prep” premieres Tuesday, June 16 at 11 p.m. ET/PT and will move to its regular timeslot on Tuesday, June 23 at 10 p.m. ET/PT.
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