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Friday, November 27, 2009

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SUPIMA IS EVERYWHERE! Supima ad debuts on retailing’s biggest day

By CeCe Shelburne

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NEW YORK—It debuted today, Black Friday, on the TV screens in the back of taxis all over New York City.

On the most hectic and competitive shopping day of the entire year, Supima pointed potential customers toward its new unisex collection of T-shirts, henleys, and hoodies debuting in Bloomingdale’s.

Soothing. Soft. Supima.

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3:06 Mar 11