Apparel | Friday, January 22, 2010

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SUPIMA IN THE NEWS: SHoP Architects and DIFFA

By Greg Wang

NEW YORK—While Supima continues to push its Supima 4 Haiti Twitter campaign to benefit the American Red Cross, an earlier fundraising event is still making news.

SHoP Architects’ design for the Supima booth at DIFFA’s Dining by Design fundraiser was a huge hit during the event and garnered even more attention when, not long afterward, SHoP won a prestigious National Design Award from the Cooper-Hewitt/Smithsonian.

Now, months later, it’s still being talked about. Most recently at a lecture by SHoP co-founder Coren Sharples in a lecture at the Museum of Contemporary Art in Chicago.

In a story about Sharples and her work, here’s some of what reporter Whitney Stoepel had to say:

New York based SHoP architecture firm was founded in 1997 by Coren Sharples, her husband, her husband’s twin brother and another married couple. With a business doubling as a family, “you can’t be a jerk to the people you work with because you have to go home to them,” Sharples said last night at the Museum of Contemporary Art (MCA) for a lecture that was part of their Studio is the Subject series. Sharples began the talk with a description of SHoP’s business practices that focus on ethics (they have never had an unpaid intern) and innovative design (the “kit of parts” idea). . . .

Another highlight was SHoP’s installation for DIFFA and Supima Cotton, which involved enormous cotton bolls conceptualized into a wall used for one event that could be packed flat and reused again and again.

To read the entire story, go to Gapersblock online.

To donate one dollar to the American Red Cross’s relief efforts in Haiti, just tweet or re-tweet “#Supima4Haiti”.