Apparel | Monday, August 09, 2010

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SUPIMA IN THE NEWS: Kingpins wrap-up

By CeCe Shelburne

NEW YORK—The headline read “INNOVATION AND NEW FACES AT KINGPINS.”

And Supima was there.

In her report on the Kingpins show held in L.A. last week the managing editor of ApparelNews.net, Erin Barajas, called out the show’s new sponsor and some of its marketing innovations.

Here’s some of what she had to say:

Kingpins, which relocated from its previous home on Los Angeles’ Westside to a space near the Fashion District, ran Aug. 3–4 and featured 19 exhibitors ranging from trim suppliers and stretch-fiber makers to denim mills, manufacturers and laundries from Thailand, Pakistan, Turkey, Morocco, Mexico, China, Japan and Guatemala.

New to Kingpins were Invista, makers of the Lycra, CoolMax and Cordura fibers; Absolute Denim, a Thai denim mill; Dynamo, a Turkish laundry specializing in piece-dyed goods; Prosperity Textile, a Chinese denim mill; and Kassim Denim, a Pakistan-based denim mill. Returning to Kingpins were Kurabo China, Kurabo Japan Denim, Kurabo Piece Dyes, NexGen Packaging, Supima, Tavex Corp., Denimatrix and Copen United.

The show, which draws premium denim and sportswear brands, reported attendees from Serfontaine, Citizens of Humanity, True Religion, Civilianaire, 7 For All Mankind, Adriano Goldschmied, AG, Guess? Inc., Target, Marc Allison Jeans, J Brand, Gap, Forever 21, Element, Not Your Daughter’s Jeans, Agave, Pacific Sunwear, White House Black Market and Sole Tech.