Home Textiles | Saturday, February 20, 2010
SUPIMA IN THE NEWS: Contest in Home Textiles
By Nancy Boyd
NEW YORK—Supima’s new Lasting Moments contest, which kicked off earlier this month, is already getting noticed in the trade press.
In a post headlined SUPIMA CREATES BRIDAL SWEEPSTAKES, here’s what Home Textiles Today had to say:
Supima has launched a consumer marketing campaign targeting the bridal market called “Lasting Moments.” The grand prize: Supima linens.
To enter, brides-to-be must submit the story of their engagement to http://www.supimalastingmoments.com. Entries that get the most viewer votes each month will win luxurious and long-lasting Supima cotton home goods. They can also enter the contest through Facebook, Twitter and YouTube and register for monthly prizes.
In addition, the site offers links to bridal registries, retailers and wedding tips.
“We’re asking brides-to-be to share their own special stories at our new social media website,” says Supima president Jesse Curlee. “We believe they’ll enjoy sharing their experiences, and that others will enjoy hearing them.”