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Monday, October 03, 2011

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SUPIMA IN THE NEWS: BOFFO in the WSJ

By Nancy Boyd

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NEW YORK—Supima’s sponsorship of jeweler Irene Neuwirth’s installation at BOFFO has been attracting all kinds of attention from the art, fashion, and society press.

In a short feature headlined “Glitter, Glitterati at Popup,” here’s what Mike Vilensky, writing in the Wall Street Journal, had to say:

Irene Neuwirth, a jewelry designer, launched a TriBeCa popup shop Friday, a cavernous space in which her wares, priced from $1,500 to $175,000, were displayed among gold, treelike statues designed in collaboration with architect Marc Fornes. Ms. Neuwirth said she expects customers to check out the space and “get to know the brand more” rather than spend a lot of money.

The actor Jake Gyllenhaal was in attendance. But aside from him, the dance floor was filled with boldface names from the indie music world, including Vampire Weekend frontman Ezra Koenig, Grizzly Bear singer/songwriter Ed Droste, Strokes drummer Fabrizio Moretti and the singer/harpist Joanna Newsom.

Last weekend, Mr. Droste married long-term boyfriend Chad McPhail on Cape Cod, he said. (That’s the indie music equivalent of the Kardashian/Humphries union.) “The exclusive on it is in my memory,” Mr. Droste, wearing a simple gold wedding band, joked.

Mr. Gyllenhaal, nonchalantly mingling with the musicians, casually leaned against a wall and chatted up a woman. (He declined to have his photo taken.) Asked who the actor might be jewelry shopping for, Ms. Neuwirth said, “Oh, nobody here!”

Mr. Gyllenhaal was asked if he support the Wall Street protesters, but he only laughed and shrugged. Pressed for further comment, he zipped his lips with a finger, still laughing.
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