Apparel | Thursday, October 30, 2008

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SUPIMA IN THE NEWS: AZmagazine

By Nancy Boyd

PHOENIX — In a lushly photographed eight-page feature, touted on the cover as “Cotton War,” the October issue of AZmagazine explained to everyone just why Supima is so much better than Egyptian cotton.

And, yes, that’s Supima’s very own Jesse Curlee and Marc Lewkowitz in the full-page photo, shown right, that leads the article.

Here’s how the story, titled “The Battle for the Cotton Empire,” begins:

On the dusty fringes of Phoenix where Arizona still looks like itself—a little rough and tumble with barbed wire around the edges—lies a cotton field gone fallow. It’s sprinkled with tumbleweeds, beer bottles and a cast-off couch cushion, cotton upholstery peeling in the sun.

This little plot of nothing is where one of the world’s finest cottons began, where Supima was born in 1910 before it got all gussied up and traveled around the world, tucked into the briefcases of the Supima cotton posse, two men strong, who have something they need the world to know.

It turns out that the best cotton on earth is not Egyptian, as thread-counting, linen-worshipping people have believed for decades. No, the best cotton in the world is Supima, born on this field in stoplight-free Sacaton, Ariz., and now grown across the American Southwest.