Apparel | Saturday, August 28, 2010
SUPIMA CHIC: Hiltl in German GQ
By Greg Wang
SULZBACH-ROSENBERG, Germany—They’re known as “the ultimate trousers.”
So of course they’re made of Supima.
Founded in 1955, Hiltl, the German menswear firm (and Supima licensee) is known for making luxurious trousers with a quality customarily available only in made-to-measure.
Their motto?
“We never wanted to be the biggest, just the very best.”
Which means that when they create a collection in corduroy, they make it out of Supima—as you’ll see from this ad in the most recent edition of German GQ.
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