Luxury Cotton for Fashion and Home Textiles

Apparel | Monday, July 20, 2009

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SUPIMA AT THE COLLECTIVE

By Nancy Boyd

NEW YORK — If you haven’t been to see Supima at The Collective, the ENK trade showing currently taking place at the Piers (through 5 p.m. tomorrow), you’re not only missing the chance to check out a Tesla, you may be missing your chance at Tesla T-shirt that will keep you fashinable well into the Fall.

That’s because, in a co-promotion with licensee Agave and Tesla, the electric luxury car, 100 Tesla-themed T-shirts made of pure Supima cotton are being given away each and every day.

Besides that, you’ll see plenty more Supima in the Agave booth. Yes, that’s Louis Halle at left in the slideshow above with Jeff Shafer (seated) and Dan Farrington of legendary luxury retailer Mitchells in Westport.)

But you’ll spot Supima in a display of Steve McQueen merchandise, where all the T-shirts are made of premium Supima cotton.

 

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