Friday, February 26, 2010

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Supima And Messe Frankfurt, Inc. Join Forces

By Marc Lewkowitz

Supima’s PREFAB being moved into Texworld USA.

When Supima first created the Premium Fabric show, called PREFAB, it was intended to provide an exclusive show for designers, and buyers for brands and retailers to be able to discover quality Supima fabrics in both wovens and knits.

PREFAB was successful in accomplishing the task of placing luxurious Supima fabrics in front of buyer’s while providing a venue that was relaxed and comfortable. The show has evolved over the years and moved locations, and now PREFAB is taking the next major step in becoming a must attend event for any premium fabric buyer’s.

Starting with the July 13 - 15, 2010 Texworld USA show in New York, Supima will be joining forces with Messe Frankfurt, Inc. and will be moving the PREFAB show into Texworld USA. PREFAB will be featured in its own area of the show and will be clearly identifiable within the larger show while continuing to offer a lounge for the PREFAB visitors to relax and meet with the Supima licensed exhibitors.

Combining of the two shows will further enhance the value of the shows to the buyer’s and will also eliminate the need for another trip to another show in an already busy week.

See the official press release here.