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Friday, July 10, 2009

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MEN’S HEALTH COVER GUY: Covered in Supima

By CeCe Shelburne

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NEW YORK—The July cover of Men’s Health magazine, featuring actor Josh Duhamel in a long-sleeved Agave T-shirt made of Supima, is already generating quite some controversy on the web.

After all, Duhamel skyrocketed to fame by going shirtless on the soap “All My Children” and then on the primetime series “Vegas.”

In fact, entertainment blogger Amy Grindhouse positively railed against the injustice of seeing Josh in a shirt. Even while admitting that he looked sexy in his Supima.

We, on the other hand, say that if he has to be covered, at least he’s covered in Agave.

(And we particularly like that coverline about “Strong & Calm,” which we think is especially appropriate next to a picture of something Supima.)

We also like that fact that, while the magazine is promoting yet another Abs diet, it’s giving its readers a more approachable goal: Buying an Agave T-shirt.

It may be the easiest way to look just like Josh.

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