Home Textiles | Thursday, February 28, 2008
Look who’s coming to the Supima store: WAMSUTTA!
By CeCe Shelburne
NEW YORK — When Wamsutta, a label with a very long and very distinguished history in the home furnishings industry, wanted to take its already impeccable reputation for quality up another notch, what could it do?
Use more Supima cotton, of course.
Today, Wamsutta features Supima in premium products ranging from its softest-of-the-soft, 500-thread count sateen sheets marketed to five-star hotels to its lushest-of-the-lush bath towel line sold at Bed Bath & Beyond.
Along the way, Wamsutta has pioneered processes like “hyper-spinning” ensuring that the world’s finest cotton is used to its maximum advantage.
But just wait until you see what Wamsutta’s doing for Supima’s pop-up store.
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