Apparel | Tuesday, March 04, 2008
Look who’s coming to the Supima store: RETRO SPORT!
By CeCe Shelburne
NEW YORK — Don’t you have a favorite old T-shirt? Maybe one with your college or team logo? One that you still love to wear even if that logo is looking a little beat-up by now? One that makes you think of hundreds of good times? One that’s the softest, most comfortable thing you own?
Well, if you don’t, Retro Sport will sell you one.
This L.A.-based collaboration between industry giants Reebok and Brandtrust puts authentic vintage logos on the highest quality cotton knits that feel as though they’ve already been washed and worn a million times.
The big difference: Unlike those old favorite T-shirts, which have an unfortunate tendency to disintegrate in the washer and dryer, Retro Sport uses Supima cotton, so that your new favorite T-shirt will be around forever.
Does it get any better than that?
Yep. Because this is a brand that’s bought by so many celebs—Bruce Willis, Ashton Kutchner, Denis Leary, Jessica Simpson—that its website looks like an issue of In Style.
And—better still—it’s a brand that’s coming to the Big Apple with a limited-edition, Supima T-shirt that commemorates the Super Bowl victory of the New York Giants.
See what else Retro Sport has in store when Supima opens its pop-up here on March 14.
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