Apparel | Thursday, May 01, 2008
Look who’s coming to the Supima store: DRIFTER!
By CeCe Shelburne
NEW YORK — The very first thing you see when you log on to the Drifter.com is not its “Best When Worn” tagline, or its groovy Goth skull logo or all the press photos of bands wearing Drifter T-shirts.
It’s an opening screen that proudly proclaims “made with the world’s finest cotton.”
That’s how important Supima is to this young, California-based company, which promotes itself as “grown and made in the U.S.A.” and has perfected clothes that feel like like they’ve been around forever—but just so happen to have the perfect graphiic and latest cut, and perfect ratio of ease to fit.
Because they’re so beloved by celebs—especially of the young Hollywood variety—Drifter is frequently featured in glossies like Glamour, In Style, People, Us, and has garnered screen time galore on reality television.
Stay tuned for a style they’ll be doing exclusively for the Supima pop-up store when it opens on March 14.
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