Market Update | Monday, February 13, 2017
February 2017 Update
By Marc Lewkowitz
Spring Is In The Air
Welcome to 2017 and the world of Supima. The year has already kicked into high gear and as we hit the midway point of February, there is much to report on.
We’ve just returned from Premiere Vision Paris where we had the opportunity to share all the positive news about Supima, our brand initiatives and the successful 2016 crop with some of the industry’s most influential designers and brands. The response was overwhelming as Supima’s brand recognition continues to grow throughout the international fashion industry.
As we look forward to spring, we are excited to announce the launch of our new advertising campaign for this year. Once again we have chosen T Magazine as our exclusive media partner to showcase our American-grown pima cotton alongside our brand partners. This year’s theme is Everyday Reimagined, honoring brands that bring passion and artistry to their collections. The new campaign was photographed by famed still-life photographers Maurice Schelten and Liesbeth Abbenes. Scheltens & Abbenes have elevated the idea of still-life photography and have been commissioned by the industry’s leading fashion design houses and influential fashion magazines. Conceived by renowned brand architects, Graj & Gustavsen, the Everyday Reimagined campaign will launch next week in T Magazine.
Keeping with the theme of reimagined, we will soon be launching a new, redesigned website at Supima.com. The new Supima site will be home to both our consumer and business communities. Consumers will have the opportunity to learn about all the premium qualities that make Supima cotton so special and discover brands throughout fashion, accessories and home goods that feature Supima. For our business partners, the new streamlined site will offer seamless navigation to the information you’ve come to rely on including our extensive database of licensed Supima suppliers, in-depth reports and market research and our easy online licensing application process.
As we continue to develop the Supima brand message and work closely with our brand partners to engage consumers in a meaningful way, 2017 promises to be a banner year for Supima and all of partners.