Apparel | Tuesday, April 27, 2010

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Cotton Couture

By Marc Lewkowitz

California Country Magazine just published their May/June issue, and on the cover is a feature story entitled “Cotton Couture”.

The story paints a clear picture of how Supima cotton finds its way from the field to premium fashion in the collection from Agave.

Featured in the story are Don Cameron of Terranova Farms in California and Jeff Shafer, owner and designer of the California founded brand Agave.

Traditionally in textiles, there is a long distance separation between the origin of the fiber inputs and the final product that makes it to the store shelf. Increasingly, brands and designers are focusing on the inputs to ensure that they are using the best that they can, because at the end of the day, the final product can only be as good as what you put in. The story quotes Jeff Shafer as stating, “A lot of fashion designers are driven by a historic era, a color story or a theme. I’m interested in textiles.” He continued, “Why wouldn’t you use the best cotton? For me, it’s all about raw materials, and Supima is simply the best. It’s incredibly soft and comfortable, but durable.”

The full article can be read in PDF from by clicking on this link or directly on the California Country Magazine website by clicking on this link.