Apparel | Sunday, February 07, 2010

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COME VISIT US IN PARIS! Booth H2-F18 at Texworld; Booth 5B6-5C5 at PV

By Greg Wang

PARIS—It may be the dead of winter here in the States, but it’s already the summer of 2011 in Paris, as the world of fashion and retailing converges for Texworld and Première Vision Pluriel, the two big trade fairs that decide the fashion trends of Fall and Winter of 2010/2011.

And, as always, Supima will be there.

This time around, everything gets underway on Monday, February 8 when Texworld opens at the Le Bourget Exhibition Center on the outskirts of Paris promptly at 9:30 a.m.

That’s when you’ll see Supima front and center as part of the huge Cotton Council International booth at H2 F18. (That’s the same section as last time, but a different booth number.)

But if you’re getting to Paris later in the week, you can still see Supima—since Texworld lasts through 4:30 p.m. on Thursday, February 11.

(A word to the wise: If you’re not taking the RER and the free shuttle bus from the Le Bourget RER stop then you or your taxi driver might like to know that the GPS coordinate for the show is “Carrefour Charles Lindbergh, 93350 Le Bourget.”

At this edition, fair organizers have promised 650 exhibitors and even more emphasis on Eco-friendly and Fair Trade textiles. Messe Frankfurt has also planned a special event involving live demonstrations from the AICP (Académie Internationale de Coupe de Paris), a fashion academy that teaches cutting and pattern-making skills.

The next day, the multi-trade fair extravaganza known as Première Vision Pluriel gets going at the Parc des Expositions in Villepinte, where you’ll find Supima at Booth 5B6-5C5 of Expofil, the portion of the fair devoted to fibers and yarns.

This year, the big news (as noted in our earlier blog post) is the brand new look for the hallowed halls of the Parc des Expositions. PV has commissioned a redesign with an emphasis on white. (That’s an architect’s rendering at right.)

Our take?

We can’t wait. After all, what could be better for showing off the purity of premium cotton?

A final scheduling note: PV will also run through Thursday; although experienced visitors always try to make initial visits earlier in the week, since the last day of the show is traditionally the time when design students descend on the venue.