Apparel | Monday, March 12, 2012
Brooks Brothers Supima® Cotton Collection 2012
By Marc Lewkowitz
Founded in 1818, Brooks Brothers adopted the maxim “To make and deal only in merchandise of the best quality”, and that remains as true today as the very first day the doors opened.
In a relationship that dates back more than 20 years and a partnership relationship that started in 1997, Brooks Brothers and Supima have shared and collaborated on many initiatives together. This most recent collaboration features the third annual Supima Cotton Collection spring catalog that is distributed to over 400,000 U.S. customers and over 125,000 Canadian customer. With an original collection that began with the famous Brooks Brothers oxford shirts, it has now expanded virtually across almost every product category at Brooks Brothers and also launched the all new home textile collection last year.
Continuing the tradition of quality products made with quality ingredients, Brooks Brothers continues to expand the range of Supima items featured in the new 30–page Spring/Summer Supima® Cotton Collection catalog. For those that have not yet had the opportunity to browse the new catalog, an image of the cover is displayed above. For those viewing this publication online from the Supima website, you can simply click on the image and you will directed to the complete catalog online. For those needing the long URL you can copy and paste this link into your browser to access the Supima cotton collection catalog online http://www.brooksbrothers.com/catalogview/catalog.tem?Page=1&catalogname=SUPIMASPRING2012&catalogSize=small.
Alternatively, Brooks Brothers is also actively promoting the Supima® Cotton Collection online with their website, along with email blasts and an active Twitter promotion campaign that can be followed on the Brooks Brothers Twitter page.
From men’s to women’s to children’s and home, Brooks Brothers has an extensive range of Supima products in their Supima® Cotton Collection. This year Brooks Brothers is building yet again upon last year’s success with an ever larger range of 100% Supima non-iron dress shirts. Don’t forget to hurry in to your local Brooks Brothers stores or order online by March 23 and use your discount code “SUPIMA12” to take off $25 of your next Supima purchase of $100 or more.