Apparel | Friday, April 04, 2008
AT THE SUPIMA STORE: The ‘Painting T-shirts’ Event
By CeCe Shelburne
NEW YORK — The Supima pop-up store scored another successful event.
Droves of shoppers and brand-new fans of Supima turned out for the Supima store’s free “Paint the T-shirt” event, held here yesterday, April 3, from noon to 7 p.m.
Promoted heavily by local and national fashion Web sites (including The New York Post’s—see previous blog entry), the free event gave shoppers a chance to design their own shirts—and then shop again while they waited for the paint to dry.
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