Apparel | Tuesday, September 20, 2011
AGAVE AND TESLA: At Daskalos in Walnut Creek
By Nancy Boyd
WALNUT CREEK, Calif.—Here at Daskalos, the premiere menswear story in the East Bay, long-time licensee Agave joined with Tesla Motors to give customers a look at Agave’s Fall collection and a test drive of the Tesla Electric Roadster.
And Supima was there.
Store staff and Tesla employees were all outfitted in specially created Supima T-shirts. (And see our mini-bales? And our red, white, and blue logo on the right of the in-store display?) Plus every buyer got a specially created Supima shirt as part of his gift with purchase.
That was another $100,000 or so extra.