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Apparel | Tuesday, September 20, 2011

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AGAVE AND TESLA: At Daskalos in Walnut Creek

By Nancy Boyd

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WALNUT CREEK, Calif.—Here at Daskalos, the premiere menswear story in the East Bay, long-time licensee Agave joined with Tesla Motors to give customers a look at Agave’s Fall collection and a test drive of the Tesla Electric Roadster.

And Supima was there.

Store staff and Tesla employees were all outfitted in specially created Supima T-shirts. (And see our mini-bales? And our red, white, and blue logo on the right of the in-store display?) Plus every buyer got a specially created Supima shirt as part of his gift with purchase.

The car?

That was another $100,000 or so extra.

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