Apparel | Friday, February 11, 2011
A NEW LOOK: The Supima Collection at Bloomingdale’s South Coast Plaza
By Nancy Boyd
NEW YORK—The Supima Collection at Bloomingdale’s has got a new look.
The new designs for Supima’s in-store shops at top Bloomingdale’s locations debuted last week at South Coast Plaza in California.
You’ll notice that they include a floor-to-ceiling touch wall of cotton.
Plus signage explaining Supima’s superiority.
“Introducing the Supima Collection. With durability, resistance to pilling, and an integrity that comes from being made of the strongest cotton on earth. Sought by the world’s pricest and most prestigious lables, Supima is America’s home-grown luxury fiber, with a skin-friendly softness that never—ever—goes away.”