Apparel | Wednesday, March 30, 2011

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Brooks Brothers Supima® Cotton Collection

By Marc Lewkowitz

Sweater Solids

Brooks Brothers and Supima share a very strong and long partnership that started back in 1997. A collaboration that initially started with the famous Brooks Brothers shirts and has now expanded virtually across almost every product category including a brand new category for Brooks Brothers – a home textile collection.

Founded in 1818, Brooks Brothers adopted the maxim “To make and deal only in merchandise of the best quality”, and that remains as true today as the very first day the doors opened.

Continuing the tradition of quality products made with quality ingredients, Brooks Brothers continues to expand the range of Supima items featured in the new 30–page Spring/Summer Supima® Cotton Collection catalog. The catalog was distributed to some 400,000 U.S. customers, as well as in Canada. For those that have not yet had the opportunity to browse the new catalog, an image of the cover is displayed above. For those viewing this publication online from the Supima website, you can simply click on the image and you will directed to the complete catalog online. If you are viewing this newsletter in print form, you can use this link  to access the Brooks Brothers Supima Cotton Collection catalog online.

Alternatively, Brooks Brothers is also actively promoting the Supima® Cotton Collection online with their website, along with email blasts and an active Twitter promotion campaign that can be followed on the Brooks Brothers Twitter page.

From men’s to women’s to children’s and home, Brooks Brothers has an extensive range of Supima products in their Supima® Cotton Collection. This year Brooks Brothers is building yet again upon last year’s success with the first introduction of the collection.