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Friday, July 02, 2010

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King Cotton

By Marc Lewkowitz

The May/June 2010 issue of Textile World contained an engaging story about Supima’s recent activities and growing strength in the retail marketplace.

The article is entitled “King Cotton - Here Today ... And Here Tomorrow” and was written by Virginia […] Continue reading

Friday, June 18, 2010

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Supima’s New Pique Polo Shirts

By Marc Lewkowitz

New to Supima and New to You

Over the years, Supima has been having products made specifically to be used as promotional items and to highlight the quality of Supima cotton. From towels to T-shirts and polo shirts, the response […] Continue reading

Tuesday, June 15, 2010

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CELEBS IN SUPIMA: Jessica Biel in Michael Stars

By Greg Wang

LOS ANGELES—Lots of people want to look like Jessica Biel.

(And we wish them luck).

The easiest part?

The Supima scoop neck tank from Michael Stars.

Wednesday, June 09, 2010

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THE ART OF THE T-SHIRT: Ai Weiwei for Des Artistes

By Greg Wang

MUNICH—Eco-conscious label Des Artistes has announced a limited edition T-shirt that will be sold as a fund-raising effort for Doctors Without Borders.

And it’s made of pure, organic Supima cotton.

The designs will feature artwork from Ai Weiwei, […] Continue reading

Tuesday, June 08, 2010

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SHOPPING SUPIMA: Stylehive

By Greg Wang

PHOENIX—It’s the Supima that really makes the difference.

And if you don’t believe us, check out the Stylehive site, which had Supima sorted as a special category.

Some of the top picks?

Michael Stars, James Perse, Lands’ […] Continue reading

Friday, June 04, 2010

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TAKING THE HIGH LINE: Announcing the Supima Cotton Field Challenge

By Greg Wang

The idea?

Create an iconic space in New York this summer for Supima Cotton.

The Building Fashion Competition is an amazing opportunity for firms to showcase their skills in front of fashion tastemakers, press, and the public who visit the […] Continue reading

Friday, June 04, 2010

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LASTING MOMENTS: Meet the winner!

By CeCe Shelburne

PHOENIX—Here’s the May winner in Supima’s “Lasting Moments” contest.

The idea?

Brides (or grooms) share the “Lasting Moment” when they said yes.

And win some Supima for showing how they did it.

The […] Continue reading

Wednesday, June 02, 2010

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CELEBS IN SUPIMA: Rihanna in Splendid

By Greg Wang

LOS ANGELES—The eagle-eyed fashion site Just Jared just spotted Rihanna wearing a favorite racer-back tank from Supima licensee Splendid

That’s the line founded by lawyer Moise Emquies, whose slogan used to be “lawyer by day, […] Continue reading

Wednesday, May 26, 2010

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SUPIMA IN THE NEWS: Textile World

By Greg Wang

NEW YORK—The story’s headline?

“KING COTTON: HERE TODAY AND HERE TOMORROW”

And the line underneath explains “From fiber to fashion, cotton weaves its way through the supply chain.”

The story, of course, starts with Supima.

And is illustrated with a winning […] Continue reading

Tuesday, May 25, 2010

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CELEBS IN SUPIMA: January Jones in AG

By Greg Wang

LOS ANGELES—You know her best as Betty Draper.

And you usually see her wearing Sixties styles.

But here “Mad Men” star January Jones proves that she looks just as good wearing AG Adriano Goldschmied jeans.

Which are, of course, made […] Continue reading

Tuesday, May 25, 2010

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CELEBS IN SUPIMA: Jackson Rathbone in Nylon Magazine

By Greg Wang

NEW YORK—It’s the “Guys” issue of Nylon Magazine.

And Supima is there.

Worn by none other than Twilight star Jackson Rathbone, who poses in Armani, Bottega Veneta.

And a T-shirt from […] Continue reading

Friday, May 21, 2010

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MEET THE WINNER: April’s ‘Lasting Moments’ Contest

By CeCe Shelburne

PHOENIX—Here’s the April winner in Supima’s ongoing “Lasting Moments” contest.

The idea?

Brides (or grooms) share the “Lasting Moment” when they said yes.

Then the video that receives the most votes wins some Supima.

Tuesday, May 18, 2010

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SUPIMA IN THE NEWS: ‘Artistic IntegriTEE’

By Greg Wang

NEW YORK—It’s the fashion issue.

So of course it features Supima.

For its spring issue, YRB enlisted eight artists to use T-shirts from the Supima Collection as their canvas, then dedicated a […] Continue reading

Saturday, May 15, 2010

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SUPIMA IN THE NEWS: Premium brands in PR Week

By Greg Wang

NEW YORK—It’s whole new game for luxury brands.

And some are playing it better than others.

Recently the trade journal PR Week called out Supima’s example in a story called “Premium brands respond to recession with value message.”

In a […] Continue reading