Home Textiles
Monday, May 24, 2010
SUPIMA IN THE NEWS: DNA Authentication tests for cotton
By Nancy Boyd
NEW YORK—“All cottons are not created equal.”
So read the announcement of Applied DNA Sciences’ launch of its Fiber Typing test to differentiate Supima from inferior cottons.
The distinction between different species of cotton is what separates ELS (Gossypium barbadense) cotton […] Continue reading
Friday, May 21, 2010
MEET THE WINNER: April’s ‘Lasting Moments’ Contest
By Nancy Boyd
PHOENIX—Here’s the April winner in Supima’s ongoing “Lasting Moments” contest.
The idea?
Brides (or grooms) share the “Lasting Moment” when they said yes.
Then the video that receives the most votes wins some Supima.
But you don’t have to be married—or getting married—to win. Just go to Supima […] Continue reading
Sunday, May 16, 2010
THE SCIENCE OF SUPIMA: Wear testing—and why Supima doesn’t behave like ordinary cotton
By Nancy Boyd
NEW YORK—Sometimes we can’t really explain why a particular shirt . . . or set of sheets . . . or pair of jeans makes us feel so good.
And sometimes we can.
Last year, Supima commissioned an independent textile technology laboratory to see how Supima stacked up against other […] Continue reading
Wednesday, April 14, 2010
SUPIMA IN THE NEWS: ‘Pima Cotton Products Booming’
By Nancy Boyd
LONDON—The good news is going global.
The upswing of U.S. pima cotton is also proving to be great news for U.K. retailers, like Supima licensee Marks & Spencer.
Earlier this week, the Fibre2Fashion news site published a report […] Continue reading
Tuesday, April 13, 2010
SUPIMA IN THE NEWS: California cotton’s comeback
By Nancy Boyd
COALINGA, Ca.—The industry is headed back to high cotton.
And the press is taking note.
Here, in a story headlined CALIFORNIA COTTON INDUSTRY COMEBACK, is what Western Farm Press’s Harry Cline had to say:
“It’s cotton again in 2010,” […] Continue reading
Sunday, April 04, 2010
MEET THE WINNER: March’s ‘Lasting Moments’ Contest
By Nancy Boyd
PHOENIX—Here’s the March winner in Supima’s ongoing “Lasting Moments” contest.
The idea?
Brides (or grooms) share the “Lasting Moment” when they said yes.
Then the video that receives the most votes wins some Supima.
But you don’t have to be married—or getting married—to win. Just go to Supima […] Continue reading
Friday, March 26, 2010
SUPIMA IN THE NEWS: The California crop
By Nancy Boyd
SAN JOAQUIN VALLEY, Calif.—Here in California the extra-long staple (known as ELS) pima cotton that goes into Supima is big news.
So when demand for Supima skyrockets, that becomes big news too.
Here, in an exhaustively thorough study of California’s extra-long […] Continue reading
Wednesday, March 17, 2010
LASTING MOMENTS: Meet the winner!
By Nancy Boyd
PHOENIX—Want to be the next winner?
Go to Supima Lasting Moments and enter your own video for a chance to win the supreme collection of Supima home textiles.
Saturday, February 20, 2010
SUPIMA IN THE NEWS: Contest in Home Textiles
By Nancy Boyd
NEW YORK—Supima’s new Lasting Moments contest, which kicked off earlier this month, is already getting noticed in the trade press.
In a post headlined SUPIMA CREATES BRIDAL SWEEPSTAKES, here’s what Home Textiles Today had to say:
Supima has launched […] Continue reading
Sunday, February 14, 2010
WIN SOME SUPIMA! Enter our ‘Lasting Moments’ Contest
By Nancy Boyd
NEW YORK—It’s Valentine’s Day, so this may be the perfect time to share the story of your engagement with Supima.
And win some Supima towels while you’re at it.
How?
First, go to the dedicated web site: SupimaLastingMoments.com.
Then, […] Continue reading
Friday, February 05, 2010
SUPIMA CONGRATULATES DR. CARL FEASTER: Winner of prestigious research award
By Nancy Boyd
NEW YORK—Without him, there might not be a Supima.
At least not as we know it today.
So Supima congratulates Dr. Carl Feaster, who was named winner of the Cotton Genetics Research Award last month.
As reported in Textile News USA, here’s some of what his friends and colleagues […] Continue reading
Thursday, November 12, 2009
Supima Attends Imabari Towel Show In Tokyo
By Marc Lewkowitz
Imabari City in the Ehime Prefecture in southwestern Japan is recognized to be one of the premier quality towel manufacturing centers in Japan. A few years ago the towel manufacturers combined their marketing efforts to create Imabari Towel as a unique […] Continue reading
Wednesday, March 25, 2009
COME SEE SUPIMA: DIFFA’s Dining by Design
By Nancy Boyd
NEW YORK—Just a reminder that tomorrow night DIFFA (Design Industries Foundation Fighting Aids) opens its “Dining by Design” Event at Pier 94 (that’s 12th Avenue and West 55 Street) here in New York.
And Supima will be there.
Now entering its […] Continue reading
Thursday, October 30, 2008
SUPIMA IN THE NEWS: AZmagazine
By Nancy Boyd
PHOENIX — In a lushly photographed eight-page feature, touted on the cover as “Cotton War,” the October issue of AZmagazine explained to everyone just why Supima is so much better than Egyptian cotton.
And, yes, that’s Supima’s very own Jesse Curlee […] Continue reading
Thursday, February 28, 2008
Look who’s coming to the Supima store: WAMSUTTA!
By Nancy Boyd
NEW YORK — When Wamsutta, a label with a very long and very distinguished history in the home furnishings industry, wanted to take its already impeccable reputation for quality up another notch, what could it do?
Use more Supima cotton, […] Continue reading
Twitter Updates