Home Textiles
Thursday, April 05, 2012
There is soft. And then there is Supima soft.
By Marc Lewkowitz
As Lands’ End says … “There is soft. And then there is Supima Soft.” Check out all the Supima products in the April 5th email blast:
Find out what Lands’ End thinks about Supima at: http://www.landsend.com/supima
Supima Sweaters: http://bit.ly/HEXMKa Supima Oxfords: http://bit.ly/HCbjWL Supima Towels: http://bit.ly/Hverpw
Continue reading
Wednesday, September 21, 2011
SUPIMA IN THE NEWS: Fessler in Textile World
By Nancy Boyd
NEW YORK—The headline read “Onshore, On Time.”
The subject?
FesslerUSA, a longtime Supima licensee.
Writing in a recent issue of trade journal Textile World, here’s some of what associate editor Sarah Thomasson had to say:
“Made in the USA” is a mantra increasingly heard in the textile and […] Continue reading
Friday, July 15, 2011
COME SEE US AT TEXWORLD USA!!
By Nancy Boyd
NEW YORK—Texworld USA, the largest apparel sourcing event in North America, is coming back to the Javits Center next week.
And Supima will be there!
For its eleventh edition, show producer Messe Frankfurt will co-locate Texworld USA with the International […] Continue reading
Thursday, June 30, 2011
SUPIMA IN THE NEWS: Premier in Home Textiles Today
By Nancy Boyd
COIMBATORE, India—Home Textiles Today calls longtime Supima licensee Premier “one of India’s leading vertical textiles conglomerates.”
In a just-published profile of Premier, here are some of the other things they said:
State-of-the-art technology and a commitment to technical excellence enable […] Continue reading
Wednesday, June 15, 2011
SUPIMA IN THE NEWS: In Style
By Nancy Boyd
NEW YORK - The biggest cover line on the latest issue of In Style magazine?
What’s SEXY now!
And making the list?
Supima.
Especially since longtime Supima licensee Agave Denim is prominently featured on the magazine’s spread of jean […] Continue reading
Sunday, May 15, 2011
SUPIMA IN THE NEWS: Textile World
By Nancy Boyd
NEW YORK—The incorporation of PREFAB, the premium fabric and sourcing show sponsored by Supima, into Texworld USA, the Javits Center-based trade fair sponsored by Messe Frankfurt was the subject of Texworld USA: Sourcing Showcase in the just-published May/June edition of Textile […] Continue reading
Monday, January 10, 2011
THE SCIENCE OF SUPIMA: Performance versus appearance
By Nancy Boyd
NEW YORK—Supima’s superiority in performance has been proven repeatedly—most recently in state-of-the-art wear-testing and exhaustive comparison studies conducted by the world-renowned textile technology expert Yehia Elmogahzy Ph.D., Professor of Fiber and Polymer Engineering at Auburn University, who substantiated Supima’s structural superiority—all the way down to the molecular level.
But […] Continue reading
Monday, December 20, 2010
THE SCIENCE OF SUPIMA: Why you sleep better in sheets made from Supima
By Nancy Boyd
NEW YORK—Why do sheets from Supima feel so much more luxurious than sheets made from ordinary cotton?
Why do they seem softer?
Silkier?
Why do they keep those properties through repeated machines washings?
Consumers have been led to think it’s the thread count or the manufacturer’s machinery that makes one […] Continue reading
Monday, November 08, 2010
SUPIMA IN THE NEWS: Brooks Brothers’ home furnishings
By Nancy Boyd
NEW YORK—The debut collection of home furnishings from Brooks Brothers that we told you about last month is already starting to garner some press.
The latest? An article in trade […] Continue reading
Tuesday, November 02, 2010
SLEEPING IN SUPIMA: Brooks Brothers debuts Supima home furnishings
By Nancy Boyd
NEW YORK—The “Tie Stripe Silk Twill” pillows are made of the same English silk as their famous ties.
The bedding is made of the same Supima as their shirts.
And so is the lush ultra-plush terry bath collection, which uses […] Continue reading
Monday, August 30, 2010
RAVE REVIEWS: Supima sheets
By Nancy Boyd
PHOENIX—Buying sheets?
Don’t bother with anything but Supima.
That’s the verdict on the imarketing site, which recently reviewed luxury home furnishings and found Supima to be the best.
Here’s some of what they said:
For example, when it comes to finding cotton fabrics that are both beautiful and practical, […] Continue reading
Sunday, August 08, 2010
FROM THE ARCHIVES: Riding high with Supima
By Nancy Boyd
PHOENIX—Did you know that, during the 1920s, Supima was sought out as a material for automobile tires?
It’s true.
Since no one had seen the likes of cotton so lightweight and strong, the Ohio-based Goodyear Tire and Rubber Company purchased several […] Continue reading
Wednesday, August 04, 2010
Please join us for Supima’s 56th Annual Meeting
By Marc Lewkowitz
Please join us Thursday, September 2 at the Harris Ranch Inn, Coalinga, CA
Registration @ 9 am
Meeting @ 10 am
Lunch @ Noon
Supima looks forward to the opportunity to update our membership with an overview of Supima’s current and future activities. The program will provide an update of […] Continue reading
Wednesday, June 23, 2010
SUPIMA WELCOMES RUPA!
By Nancy Boyd
CALCUTTA—Rupa, the Calcutta-based knitwear giant known for its hosiery and innerwear, is setting its sights on becoming a major player in the fashion category.
A crucial first step?
Becoming a Supima licensee.
Here’s the announcement:
Rupa, India’s largest hosiery manufacturer with […] Continue reading
Friday, June 04, 2010
LASTING MOMENTS: Meet the winner!
By Nancy Boyd
PHOENIX—Here’s the May winner in Supima’s “Lasting Moments” contest.
The idea?
Brides (or grooms) share the “Lasting Moment” when they said yes.
And win some Supima for showing how they did it.
The contest concluded with May’s winner (shown above), but you can still check out all the […] Continue reading
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