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Tuesday, May 01, 2012

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Agave Denim Expands Range of Supima® Products

By Marc Lewkowitz

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Founded in 2002 in Santa Monica, California, and a Supima licensee for over seven years, Agave Denim founder and designer Jeff Shafer has consistently focused on crafting beautiful, inspired and authentic denim products.

The “West Coast Luxury” lifestyle brand promises […] Continue reading


Sunday, September 18, 2011

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SUPIMA IN THE NEWS: Business Insider

By Nancy Boyd

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NEW YORK—Few in the fashion world have the “insider” status of Alexandra Wilkis Wilson, a founder of the Gilt Groupe.

In the course of New York Fashion Week, she’s in the front row for all the major shows. All the […] Continue reading


Saturday, September 17, 2011

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SUPIMA IN THE NEWS: NYT, WSJ, and the best runway soundtracks

By Nancy Boyd

NEW YORK—New York Fashion Week may now be over, but the newspapers and blogs are still buzzing about what went on in those tents.

Inlcuding the music.

The DJ for the Supima show, Javier Peral, has been singled out for special attention.

The Wall Street Journal’s blog quoted him […] Continue reading


Wednesday, September 14, 2011

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CELEBS IN SUPIMA: Gisele in Marc Allison

By Nancy Boyd

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LOS ANGELES—What does a supermodel wear in her off hours?

Supima.

This week’s DenimHunt.com took note of Gisele Bundchen stepping out in her Marc Allison jeans.

Meanwhile, the site also devoted a long feature to the denim designs […] Continue reading


Wednesday, September 14, 2011

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THE WINNER: An interview with Jusil Carroll

By Nancy Boyd

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NEW YORK—Jusil Carroll’s winning collection in last week’s runway finale of the fourth annual Supima Design Competition continues to attract posts on fashion sites like Temple of Glam, Addikted2Fashion, FashionWindows, and Fashionetc.

Here, an interview with […] Continue reading


Tuesday, September 13, 2011

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SUPIMA IN THE NEWS: CNBC

By Nancy Boyd

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NEW YORK—The finals of the fourth annual Supima Design Competition yielded some of the most striking images in CNBC’s coverage of fashion week.

In Supima’s front row shown above, that’s (left to right) competition judge Coco Rocha, event emcee Rachel Zoe, and […] Continue reading


Sunday, September 11, 2011

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SUPIMA IN THE NEWS: Competition finals in the NYT

By Nancy Boyd

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NEW YORK—Photos of the runway finale of Supima’s fourth annual Design Competition form the most striking images in the current New York Times’ slide show devoted to New York Fashion Week. (Both photos shown below by Yana Paskova for The New […] Continue reading


Friday, September 09, 2011

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SUPIMA IN THE NEWS: Jusil Carroll in WWD

By Nancy Boyd

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NEW YORK—The coverage keeps on coming.

This morning’s Women’s Wear Daily carried news of Jusil Carroll’s win in the live runway finale of the fourth annual Supima Design Competition that opened New York Fashion Week yesterday: SUPIMA’S BEST: Jusil Carroll, […] Continue reading


Thursday, September 08, 2011

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AND THE WINNER IS . . . JUSIL CARROLL

By Nancy Boyd

NEW YORK – Jusil Carroll, 34, a 2011 Bachelor of Fine Arts graduate from New York City’s Fashion Institute of Technology, took first place in the Supima Design Competition held earlier today.

In front of the industry elite who packed the Studio tent at Lincoln Center—as well as an international […] Continue reading


Thursday, September 08, 2011

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SUPIMA ALL OVER THE NEWS!!!

By Nancy Boyd

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NEW YORK—The live runway finals of the fourth annual Supima Design Competition, which kicked off New York Fashion Week earlier today, did not gone unnoticed by the international fashion press.

Japan’s NTDTV.com reported on the runway looks. While, in the […] Continue reading


Thursday, September 08, 2011

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BACKSTAGE BEFORE AND AFTER THE SHOW

By Nancy Boyd

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Supima emcee Rachel Zoe poses backstage at The Studio tent with Supima Design Competition judge Coco Rocha.

For more about Rachel, check out The Zoe Report. Or check out Coco’s Twitter feed about Fashion Week.

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Monday, August 15, 2011

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FROM THE ARCHIVES: ‘How to Lick a Farm Surplus’

By Nancy Boyd

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Reprinted from PRINTER’S INK The Magazine of Advertising, Selling, Marketing February 15, 1957

Agriculture Secretary Benson, in an exclusive P.I. interview two years ago (April 8, 1955, page 27) said: “In this competitive age the market goes to the man who […] Continue reading


Thursday, July 21, 2011

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FROM THE ARCHIVES: Helena Barbieri and Supima

By Nancy Boyd

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“Helena Barbieri Goes Supima”; Summer evening dress by Helena Barbieri of Modern Couture in a William Lind organdy woven from Supima cotton, as advertised in Women’s Wear Daily.


Tuesday, July 19, 2011

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SUPIMA IN THE NEWS: Seventeen Magazine and Michael Stars

By Marc Lewkowitz

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NEW YORK - It’s the summer issue of Seventeen magazine.

And Supima licensee Michael Stars brightens up the cover!

Teen celeb Lucy Hale wears the “Supima sleeveless scoop muscle tank” in an adoring fashion.

To get your […] Continue reading


Saturday, July 16, 2011

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FROM THE ARCHIVES: Hannah Troy and Supima

By Nancy Boyd

image “Hannah Troy goes Supima”; dress by Hannah Troy in Dumari voile woven from Supima cotton as advertised in Women’s Wear Daily, March 26, 1957