Apparel
Thursday, September 06, 2012
Supima’s 5th Annual Design Competition at MBFW
By Marc Lewkowitz
CONGRATULATIONS TO KATE WILKOFF THE 2012 WINNER OF SUPIMA’S 5TH ANNUAL DESIGN COMPETITION
On September 6, Supima hosted the fifth annual Supima Design Competition in New York during the Mercedes-Benz Fashion Week and crowned Kate Wilkoff from Pratt in New York, the grand prize winner!
A hotly contested fashion show […] Continue reading
Tuesday, May 22, 2012
Lands’ End - Not Just Soft: Supima® Soft
By Marc Lewkowitz
Lands’ End, a Supima licensee since 1992 has a long history of using Supima cotton in a variety of products over the years. The new campaign “Not Just Soft: Supima® Soft” calls out to the consumer one of the distinct characteristics […] Continue reading
Tuesday, May 01, 2012
Agave Denim Expands Range of Supima® Products
By Marc Lewkowitz
Founded in 2002 in Santa Monica, California, and a Supima licensee for over seven years, Agave Denim founder and designer Jeff Shafer has consistently focused on crafting beautiful, inspired and authentic denim products.
The “West Coast Luxury” lifestyle brand promises […] Continue reading
Thursday, April 05, 2012
There is soft. And then there is Supima soft.
By Marc Lewkowitz
As Lands’ End says … “There is soft. And then there is Supima Soft.” Check out all the Supima products in the April 5th email blast:
Find out what Lands’ End thinks about Supima at: http://www.landsend.com/supima
Supima Sweaters: http://bit.ly/HEXMKa Supima Oxfords: http://bit.ly/HCbjWL Supima Towels: http://bit.ly/Hverpw
Continue reading
Monday, March 12, 2012
Brooks Brothers Supima® Cotton Collection 2012
By Marc Lewkowitz
Supima Catalog Founded in 1818, Brooks Brothers adopted the maxim “To make and deal only in merchandise of the best quality”, and that remains as true today as the very first day the doors opened.
In a relationship that dates back […] Continue reading
Tuesday, October 04, 2011
SUPIMA ON TV: Broadcast fashion in Thailand
By Nancy Boyd
BANGKOK—Since it was co-sponsored by “Living Fashion,” a segment on Thailand’s popular Chic Channel, two television producers came along for the ride when winners of the Cotton USA Design Challenge completed their recent U.S. tour.
The resulting program, broadcast as a three-part series, reached over half a million Thai […] Continue reading
Monday, September 26, 2011
SUPIMA IN THE NEWS: Finalist Marlow Larson
By Nancy Boyd
GAINESVILLE, Georgia—Any one of the eight finalists in the fourth annual Supima Design Competition, which concluded earlier this month during Fashion Week at Lincoln Center, could be counted as a winner.
Proof?
This profile of Marlow Larson in today’s edition of […] Continue reading
Sunday, September 25, 2011
SUPIMA IN THE NEWS: The Supima Design Competition
By Nancy Boyd
NEW YORK—As the fashion world recovers from New York Fashion Week, reports are still coming in about the runway finale of the fourth annual Supima Design Competition.
Here’s some of what staff reporter Yi Yang, writing in The Epoch Times, […] Continue reading
Saturday, September 24, 2011
SUPIMA IN THE NEWS: Robin Tomas in The Inquirer
By Nancy Boyd
MANILA—Robin Tomas, a winner in the 2010 edition of the Supima Design Competition, continues to attract international attention for his design career.
Writing in today’s edition of The Philippine Daily Inquirer, here’s what reporter Vicky Herrera had to […] Continue reading
Tuesday, September 20, 2011
SUPIMA GOES BOFFO!!
By Nancy Boyd
NEW YORK—September 8 was quite a day for Supima.
Not only was it the opening day of New York Fashion Week and the runway finale of the fourth annual Supima Design Competition (but the first ever held as part of the […] Continue reading
Tuesday, September 20, 2011
AGAVE AND TESLA: At Daskalos in Walnut Creek
By Nancy Boyd
WALNUT CREEK, Calif.—Here at Daskalos, the premiere menswear story in the East Bay, long-time licensee Agave joined with Tesla Motors to give customers a look at Agave’s Fall collection and a test drive of the Tesla Electric […] Continue reading
Sunday, September 18, 2011
SUPIMA IN THE NEWS: Business Insider
By Nancy Boyd
NEW YORK—Few in the fashion world have the “insider” status of Alexandra Wilkis Wilson, a founder of the Gilt Groupe.
In the course of New York Fashion Week, she’s in the front row for all the major shows. All the […] Continue reading
Saturday, September 17, 2011
SUPIMA IN THE NEWS: NYT, WSJ, and the best runway soundtracks
By Nancy Boyd
NEW YORK—New York Fashion Week may now be over, but the newspapers and blogs are still buzzing about what went on in those tents.
Inlcuding the music.
The DJ for the Supima show, Javier Peral, has been singled out for special attention.
The Wall Street Journal’s blog quoted him […] Continue reading
Wednesday, September 14, 2011
CELEBS IN SUPIMA: Gisele in Marc Allison
By Nancy Boyd
LOS ANGELES—What does a supermodel wear in her off hours?
Supima.
This week’s DenimHunt.com took note of Gisele Bundchen stepping out in her Marc Allison jeans.
Meanwhile, the site also devoted a long feature to the denim designs […] Continue reading
Wednesday, September 14, 2011
THE WINNER: An interview with Jusil Carroll
By Nancy Boyd
NEW YORK—Jusil Carroll’s winning collection in last week’s runway finale of the fourth annual Supima Design Competition continues to attract posts on fashion sites like Temple of Glam, Addikted2Fashion, FashionWindows, and Fashionetc.
Here, an interview with […] Continue reading
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