LUXURY FOR LIFE is the new tag line that leads off the new 2009 Supima ad campaign.
Following along the lines of the previous award winning campaign, the new collection of ad images focus on the context of identifying the exceptional qualities and uniqueness of Supima cotton in the ad copy which reads:
"LUXURY FOR LIFE So soft, you can't resist a caress. So exclusive, less than 1% of the world's cotton can be called Supima. Grown only in California and the southwest, then designed into women's, men's and home fashions. For those who embrace luxury and treasure comfort."Continue reading
Supima launched a new print media advertising campaign “Supima®: Inspire Your Senses” to emphasize American Pima’s softness and comfort.
It is now possible for anyone, man woman or child, to dress head to toe in Supima no matter what the occasion, work play or leisure. With all these new products, Supima found that it needed to broaden its marketing campaign.
The reality is that Supima is in so many products now that it would have to shoot more than a dozen ads to even begin to cover them all. To effectively promote such a wide array of products, Supima decided […] Continue reading