2009 Supima Ad Campaign
LUXURY FOR LIFE is the new tag line that leads off the new 2009 Supima ad campaign.
Following along the lines of the previous award winning campaign, the new collection of ad images focus on the context of identifying the exceptional qualities and uniqueness of Supima cotton in the ad copy which reads:
"LUXURY FOR LIFE So soft, you can't resist a caress. So exclusive, less than 1% of the world's cotton can be called Supima. Grown only in California and the southwest, then designed into women's, men's and home fashions. For those who embrace luxury and treasure comfort."
With continually expanding product ranges for the growing list of global licensees and brand/retailers, Supima wanted to highlight that it is now possible for anyone, man woman or child, to dress head to toe in Supima no matter what the occasion, work, play, leisure or at home.
The ads in the series are scheduled to run in consumer publications including GQ and The New York Times Sunday Magazine, reaching a combined circulation of more than 2.8 million. Supima will also run the ads in influential trade publications including Home Textiles Today and Women’s Wear Daily.